Cristiano Ronaldo Steps Off The Pitch To Front Saudi Arabia’s Tourism Campaign

Cristiano Ronaldo stars in Saudi Arabia’s 2025 tourism campaign, The Power of Events, which highlights the Kingdom’s transformation into a global cultural and sports destination. Centered around the “Unreal Calendar,” the campaign showcases year-round events—from Formula 1 and esports to fashion weeks and film festivals. Directed by Sam Walker and produced by BETC Paris, the film follows Ronaldo as he explores Saudi’s evolving landscape beyond football. With over 660 million followers, his influence amplifies the campaign’s reach. Aligned with Vision 2030, the initiative aims to attract 150 million annual visitors and redefine Saudi Arabia as a hub of discovery.