Adidas Brings Off-Duty Swagger With Lamine Yamal, Tate McRae, And BABYMONSTER

Adidas has launched a new campaign spotlighting off-duty style with global ambassadors Lamine Yamal, Tate McRae, and K-pop group BABYMONSTER. The trio showcases how comfort, movement, and team spirit extend beyond performance moments—whether on the pitch, stage, or street. Each ambassador brings their own flair to the campaign, modeling relaxed, versatile pieces designed for everyday wear. The visuals emphasize individuality within a shared lifestyle, reinforcing Adidas’ message of connection and self-expression. With this campaign, Adidas taps into youth culture, blending sport, music, and fashion to redefine what it means to dress like a team—even when off the clock.