Miley Cyrus Wears Only Body Paint In Maison Margiela’s First Celebrity Campaign

Maison Margiela has unveiled its Fall/Winter 2025 campaign starring Miley Cyrus—the brand’s first-ever celebrity ambassador. Photographed by Paolo Roversi, Cyrus appears nude except for white body paint and Margiela’s iconic Tabi boots, referencing the maison’s “bianchetto” technique. The campaign blends raw intimacy with conceptual fashion, positioning Cyrus as both muse and canvas. Alongside the striking visuals, she models pieces from the Avant-Première collection, featuring crinkled tailoring, faded coats, and distressed accessories. The collaboration marks a bold shift for Margiela, a brand historically known for anonymity, now embracing transformation through Cyrus’s evolving artistic identity.