Netflix’s No. 1 film K-Pop Demon Hunters has sparked a spicy collaboration with South Korean noodle giant Nongshim. The animated hit, featuring a demon-fighting K-pop girl group, inspired a limited-edition Shin Ramyun product line, including themed noodle packs, Shrimp Crackers, and Shin Toomba Sauce. Fans recognized the parody “Dongshim” brand in the film, prompting Nongshim to launch real-world versions with character packaging and global distribution. The collab spans Korea, North America, Europe, and more, blending pop culture with snack innovation. With only 1,000 preorder sets available, the campaign celebrates K-culture’s global rise—and Shin Ramyun’s fiery fandom appeal.


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