Images via BETC Paris and Andrei Antipov | Dreamstime.com
Ahead of the US Open, Lacoste has made a rare change to its heritage logo. For more than eight years Novak Djokovic has worn the crocodile on his chest. Now the brand is returning the favor by reworking its emblem into a goat, temporarily rebranding the reptile to tip its cap to the “Greatest of All Time.” The playful transformation arrives as part of a global campaign and a capsule collection that puts the tennis legend front and center.
by rrollins
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