Steve Buscemi stars as an evil intergalactic emperor in Telstra’s new “Scamageddon” campaign, a humorous yet impactful ad tackling the rise of cybercrime in Australia. Playing the villainous leader of the Zalunians, Buscemi’s elaborate scam invasion is thwarted by Telstra’s powerful scam-blocking technology and secure network. Directed by Randy Krallman and created by Bear Meets Eagle on Fire with agency +61, the campaign blends sci-fi nostalgia with digital safety messaging. Telstra positions itself not just as Australia’s largest network, but also as a protector against online threats—using Buscemi’s comedic flair to make cybersecurity both entertaining and memorable.
by rrollins
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