Blizzard is facing backlash after fans accused the company of using AI-generated artwork to promote its upcoming Diablo Immortal x Hearthstone crossover event. The promotional image, shared on Diablo Immortal’s social media, features visual oddities like a malformed ear, reversed card art, and floating bread—hallmarks of generative AI. Reddit user Ipyreable flagged the anomalies, sparking widespread criticism and renewed concerns over Blizzard’s creative practices. The studio has not credited an artist or responded to the allegations. With Microsoft’s recent layoffs and increased AI adoption, fans worry this signals a shift away from handcrafted visuals in favor of cost-cutting automation.
by rrollins
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