Kim Kardashian’s Skims has partnered with League One Volleyball (LOVB), becoming the exclusive sponsor for loungewear, intimates, and sleepwear. This move deepens Skims’ presence in women’s sports, aligning with LOVB’s mission to empower athletes and grow volleyball’s cultural impact. Founded in 2020, LOVB boasts over 17,000 athletes across 26 states and six pro teams. The partnership includes athlete-led events, community outreach, and digital campaigns, with broadcast exposure via ESPN. With volleyball now the most-played team sport among U.S. girls, Skims aims to inspire confidence and redefine athletic branding through fashion-forward storytelling and inclusive representation.
by rrollins
Recent Comments