BLACKPINK’s Lisa Joins Sony’s PS5 ‘No Play Limits’ Campaign As Global Ambassador

Sony PlayStation has officially named BLACKPINK’s Lisa as the newest face of its global “No Play Limits” campaign, marking her debut as a PlayStation brand ambassador. The campaign highlights the immersive power of the PS5 and features Lisa holding a DualSense controller and showcasing key titles like Astro Bot and God of War: Ragnarök. Lisa joins Sony’s growing “Playmakers” talent roster, which includes LeBron James and Finn Wolfhard. With over 106 million Instagram followers, Lisa’s star power adds cultural weight to the campaign and taps into her existing gamer-friendly persona—she previously shared love for Animal Crossing in 2020.