BTS’ RM has been appointed as the global ambassador for Samsung Art TV, marking his first major collaboration since completing his military service. Samsung praised RM’s deep appreciation for visual arts, highlighting his personal collection and cultural insights. As ambassador, he will provide curated commentary via the Samsung Art Store, enhancing the viewer experience. RM is also set to appear at Art Basel in Switzerland, reinforcing his role in the global art scene. This partnership bridges pop culture and fine art, aligning with Samsung’s mission to make premium visual art more accessible.


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