Kleenex’s ‘Check Your Poo’ Campaign Makes Toilet Time A Bowel Cancer Check

Kleenex has partnered with Bowel Cancer Australia to launch the ‘Check Your Poo’ campaign, turning toilet paper into a tool for early cancer detection. The initiative aims to break taboos around bowel health by printing awareness messages directly onto loo rolls, encouraging Australians to check for symptoms. With Australia having one of the highest rates of early-onset bowel cancer, the campaign aligns with Bowel Cancer Awareness Month in June. Backed by We Are Different, the campaign includes retail activations, influencer collaborations, and social media outreach to normalize conversations about bowel health and drive early detection efforts.