LEGO’s She Built That campaign reimagines Run-DMC’s classic track It’s Like That to empower girls as builders. Featuring a Global Girls Crew, including DJ Livia, Nandi Bushell, Pink Oculus, and Cacien, the campaign challenges gender stereotypes in creativity and construction. The music video blends LEGO animation, live-action performances, and sign language, showcasing girls as innovators. Backed by research revealing that 70% of girls struggle to see themselves as builders, LEGO aims to redefine the term and boost confidence. The campaign includes workshops, interactive games, and digital experiences, ensuring a lasting impact.
by rrollins
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