WHISKAS has launched ‘The Purrcast’, a kitten advice podcast hosted by cats, designed to help new pet parents navigate early kittenhood. Created in partnership with AMV BBDO, the podcast features two feline hosts—Caspurr and Agnes—who share playful yet informative guidance on topics like feeding, playtime, and kitten behavior. WHISKAS developed the content using multilingual analysis of pet parent searches and social conversations, ensuring it answers real concerns in an engaging format. Available on TikTok, YouTube, Spotify, and Instagram, ‘The Purrcast’ meets pet owners where they naturally seek advice.
by rrollins
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