Taco Bell’s DIY Packaging Pop-Up Let Resellers Ship With Cooler ‘Branded’ Wraps

Taco Bell’s Baker Street location hosted a DIY packaging pop-up, offering thrift sellers a branded alternative to unconventional resale shipping methods like cereal boxes. The one-day event provided free packaging materials, including Taco Bell-branded bags, tape, and stamps, allowing resellers to pack their items professionally. Participants received a free crunchy taco as a reward. The initiative extended beyond the store through Click & Collect, ensuring wider accessibility. TikTok influencers amplified the campaign, generating social media buzz around the circular fashion movement. By merging branding with sustainability, Taco Bell successfully engaged both resale sellers and eco-conscious consumers.