RIMOWA has launched “Never Still” Chapter 5, featuring BLACKPINK’s Rosé, Lewis Hamilton, and Jay Chou in a campaign celebrating purposeful travel. The luxury luggage brand shifts focus from destinations to the personal impact of travel, highlighting how movement shapes identity and creativity. Each ambassador shares their unique perspective—Rosé finds new perspectives, Hamilton embraces growth, and Chou explores creative inspiration. The campaign includes cinematic short films directed by Daniel Wolfe and Elliott Power, produced in collaboration with Anomaly. Through storytelling, RIMOWA reinforces its legacy of craftsmanship and emotional connection to travel.
by rrollins
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