Apple has launched its “Mac to School” ad campaign, targeting students by humorously portraying Macs as a solution to “college chaos.” A trio of ads uses a “spooky” theme to highlight useful Mac features for academic life. These include AirDrop for quick file transfers between devices under pressure, iPhone Mirroring for controlling an iPhone from a Mac’s desktop, and Apple Intelligence’s Writing Tools for proofreading, summarizing notes, and text generation. The campaign, a follow-up to similarly themed ads last year, aims to position Mac and iPad as essential, high-performance tools for students from their first class to graduation.
by rrollins
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