Neutrogena Rewinds To ‘Beverly Hills 90210’ For A Skincare Nudge To Millennials

Neutrogena is bringing nostalgia to skincare with its “Neutrogena Remembers” campaign, tapping into the ‘90s era to engage millennials. The campaign recreates iconic moments from Beverly Hills, 90210, reminding viewers that if they remember rooting for Donna and David, it may be time for skincare. Featuring TikTok creator Maris Jones, known for her Through the Decades recreations, the campaign extends its throwback theme across social media. Neutrogena shifts the focus from anti-aging fear tactics to pro-aging confidence, using nostalgia, humor, and pop culture to make skincare feel like an empowering choice rather than a necessity.