G-Dragon Lights Up Las Vegas Sphere In Hana Financial’s Immersive Ad Campaign

Hana Financial Group has launched its “One Spirit, One Team” campaign at the Las Vegas Sphere, featuring G-Dragon as the creative director. The campaign, unveiled on April 29, showcases a one-minute, 11-second cinematic ad projected across the Sphere’s massive LED exterior, blending finance, K-pop, and immersive technology. G-Dragon’s signature daisy emblem transitions into Hana’s branding, set against a backdrop of graffiti, laser art, and futuristic visuals. This marks G-Dragon as the first Asian artist featured on the Sphere. His collaboration with Hana follows his Peaceminusone Highball launch, solidifying his influence across music, fashion, and branding.