EA Sports FC celebrates 16 years of its Football Ultimate Team (FUT) mode with a star-powered campaign featuring David Beckham and Ted Lasso’s Toheeb Jimoh. Produced by After Party Studios and COPA90, the campaign centers around an exciting brand film, where Jimoh decorates a 20kg cake that is ultimately blown apart to reveal Beckham’s grand entrance. Directed by Edie Amos, known for her work with top artists, the campaign highlights EA Sports FC’s vibrant and dynamic spirit. With meticulous production details, including a safely orchestrated explosive finale, this celebration underscores FUT’s legacy as a cultural phenomenon in gaming and football.
by rrollins
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