Meghan Markle has rebranded her lifestyle brand, formerly American Riviera Orchard, to As Ever, just weeks before the premiere of her Netflix series, With Love, Meghan, on March 4. The rebrand stems from trademark restrictions and aligns with her vision of continuity and authenticity, values she championed with The Tig. As Ever will feature home, food, and wellness products, with select items available in Netflix’s new retail stores. The brand’s launch coincides with her show, reinforcing her growing presence in the lifestyle space. Will this latest venture establish her as a major force in the industry?
by rrollins
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