Barbie & Casio Drop A Limited-Edition Pink G-Shock That Fuses Style And Function

Casio and Barbie have teamed up to create a limited-edition pink G-Shock, blending fashion with durability in a timepiece that’s both stylish and tough. The GMA-S110BE model features Barbie branding, a heart-shaped speed indicator, and a hybrid analog-digital display with world time, a stopwatch, a countdown timer, and multiple alarms. True to G-Shock’s shock-resistant design, it’s built to withstand rough conditions while embracing Barbie’s iconic aesthetic. The watch is priced at HK$1,580 (around US$204), with a purchase lottery starting February 10 and shipping beginning February 24. This collectible piece is a must-have for Barbie fans and watch collectors alike.