Oscar Mayer is celebrating the 50th anniversary of its iconic “Bologna Song” with a fun “Sing to Pay” challenge. Fans who correctly sing the jingle’s lyrics can win Instacart gift cards. The original ad, first aired in 1974, has been re-aired during a Thanksgiving football game, bringing nostalgia to both older and newer generations. The campaign also features the Wienermobile, where fans can sing for free Oscar Mayer Bologna. This unique promotion highlights Oscar Mayer’s effort to connect with consumers through a beloved classic jingle.
by rrollins
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