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IKEA Opens Luxury Boutique Centered Around Its Famous Blue FRAKTA Bag

by rrollins, November 30, 2024

Image via IKEA UK

IKEA’s FRAKTA it-bag is stepping into the spotlight with its own luxury popup location on London’s swanky Oxford Street, proving that even a humble 75-pence shopping bag—not just Birkins—is totes worthy of a fashion moment.

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