McDonald’s Japan Debuts Quirky Anime Mascot To Promote Limited-Time Burgers

McDonald’s Japan is adding an anime twist to its marketing strategy with the introduction of Imadakedabuchitabemi, affectionately known as “Dabuchi,” a unique character designed to promote their latest burger offerings. The mascot’s distinctive name translates to “Only now, try eating a double cheeseburger,” with “dabuchi” being the Japanese word for “double cheese.”