France’s national postal service, La Poste, has rolled out a fresh and fragrant batch of scratch-and-sniff stamps, aimed at making the mailing experience more sensory and enjoyable by featuring the enticing scents of popular French culinary delights.
Designed by Stephane Humbert-Basset, the stamp features a classic baguette wrapped in the colors of the French tricolore, symbolizing the national pride embedded in this everyday staple. Priced at €1.96 (US$2.13), the collection went on sale on a particularly fitting day—the feast of Saint-Honoré, the patron saint of bakers and pastry chefs.
594,000 copies of the commemorative stamp were released, promising an authentic “bakery scent” to anyone who gives it a rub.
by rrollins
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