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Skittles Reinvents Its Rainbow With Refreshed Brand Identity

by rrollins, May 2, 2024

Image via Elmwood

Candy giant Mars Wrigley isn’t afraid to play with its food—especially when it comes to Skittles. The iconic rainbow-hued candy brand recently underwent an overhaul, orchestrated by the brand design consultancy Elmwood, with the goal of revitalizing its visual profile while retaining its core identity.

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