Video screenshot via Ogilvy
Coca-Cola isn’t afraid to mess with its branding for a meaningful cause. After recognizing unauthorized graffiti logos as part of its identity, it’s now using the red to inspire fans to go green.
by rrollins, April 20, 2024
Video screenshot via Ogilvy
Coca-Cola isn’t afraid to mess with its branding for a meaningful cause. After recognizing unauthorized graffiti logos as part of its identity, it’s now using the red to inspire fans to go green.
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