Images via WNTD Apparel and Chris Bellinger / PepsiCo Foods US
Ruffles is stepping out of the chip bag and onto your back with its latest, and perhaps most unexpected, creation: ‘RidgeWear’. The crinkled chip brand is launching a streetwear line inspired by those iconic ridges. Incidentally, the corduroy fabric just happens to share that same signature texture.
by rrollins
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