RSPCA Places The Animals At Its Heart In First Rebrand In Half A Century

Image courtesy of Jones Knowles Ritchie

The RSPCA, a stalwart defender of animals for over two centuries, is shedding its old coat in favor of something a bit more fitting for today’s challenges for its 200th anniversary. In collaboration with Jones Knowles Ritchie (JKR) for branding and AMV BBDO for campaign strategy, the charity is embarking on its most significant rebranding effort in 50 years. 

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