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Deceptively NSFW Prostate Cancer Awareness Ads Aren’t Quite What They Seem

by rrollins, March 28, 2024

Image via TBWAMCR

Prostate checks haven’t exactly earned a reputation for being a walk in the park—they’re more of a bummer. At least, that’s the general impression. But what if we told you that the dreaded finger exam might be a relic of the past? That’s the message behind a new campaign from Prost8 UK and TBWAMCR for Prostate Cancer Awareness Month, aiming to debunk misconceptions and get more men talking about their health.

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