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Flamin’ Hot Spins Into Own Brand To Be The Spicy Main Character It’s Always Been

by rrollins, March 27, 2024

Images via Walmart, background generated on AI

For decades, Flamin’ Hot Cheetos have been a fiery red staple in snack aisles, beloved for their addictive crunch and in-your-face spice. But PepsiCo’s Frito-Lay knew the flavor was destined for bigger, punchier things than simply serving as a footnote. Now, Flamin’ Hot is breaking out of the bag to stand alone, featuring a makeover and a full-blown brand that spans more than just your favorite cheesy snack. 

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