Image courtesy of JKR
Impossible Foods is whetting the visual appetite with a “meatier” image, aiming to capture the hearts (and stomachs) of everyone from herbivores to carnivores. This repositioning, cooked up alongside the creative minds at Jones Knowles Ritchie (JKR) and unveiled at this year’s Natural Products Expo West, is all about celebrating the irresistible qualities of meat—taste, nutrition, and sustainability—but from plants.
by rrollins
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