‘World’s Oldest’ Unchanged Branding Finally Gets Put To Sleep

Images via Lyle’s Golden Syrup

Lyle’s Golden Syrup, a staple in the sweet world for over a century, is stirring the treacle pot with its first major logo redesign in 140 years. The brand, synonymous with its iconic tin featuring a dead lion and bees, has opted for a fresher look on its squeezy bottle products.

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