Images via Build-A-Bear and 77443973 © Dwnld777 | Dreamstime.com
Build-A-Bear is making cuddles a thing again for when the lights go off. The beloved brand turns up the charm with its After Dark Collection, aimed at adults who are young at heart and adore physical touch. This playful range for those 18 and up doles out stuffed animals to make someone special blush or maybe even garner a few cheeky grins.
The workshop first dipped its paws into this series in 2019, tapping into the growing “kidulting” trend where groups reignite the playful spirit of their younger years. Valentine’s Day, traditionally a time for romantic gestures, invites not-so-little fans to add a personal touch to their bedrooms (wink) with a recorded voice message and a warm hug.
For those wondering what to get the Zaddy in their life, this year’s edition offers the Lovable Lion Stuffed Animal ‘Zaddy’. This plush lion, complete with a toast-ready pose, is just one of the many adorable options available.
Image via Build-A-Bear
And for those who like a bit of mischief, the Devilishly Cute Teddy Bear, available in red hot or hot pink, comes complete with a ‘You Turn Me On’ shirt, horns, and a plush spiked tail.
Image via Build-A-Bear
Meanwhile, Barkleigh the pup plush is ready for the season of love in her leopard hearts sleep set, complete with a lovebug headband and fuzzy red slippers.
Images via Build-A-Bear
Those looking to get intoxicated on romance and more might be keen to know that the brand has also launched a champaign gift set featuring Build-A-Bear Bubbly and a Lovable Lion in a satin robe and pajamas, accompanied by plush booze.
Image via Build-A-Bear
Adding a dash of drama to the collection, the Devilishly Pink Teddy Bear sports a ‘Drama Queen’ tank top, black leggings, and metallic low tops with sparkly laces.
Image via Build-A-Bear
And for those looking to make a grand gesture, the Giant Devilishly Cute Teddy Bear, with its oversized presence, is sure to make a bold statement of love.
Image via Build-A-Bear
The After Dark Collection is exclusively available online in Build-A-Bear’s age-gated Bear Cave site.
[via Trend Hunter and PR Newswire, images via various sources]
by rrollins
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