Image via Tropicana / PR Newswire
Tropicana has squeezed out the letters “A” and “I” from its branding to become “Tropcn,” a playful response to the world’s growing fascination with artificial intelligence. And while many are allured by the zesty advancements in this field, the brand is turning the opposite way.
Underscoring its commitment to delivering 100% natural orange juice, Tropicana has rolled out limited-edition bottles to drive home a point—there’s nothing artificial in Tropicana Pure Premium orange juice, and there never has been. For over 75 years, it’s been crafted from naturally ripened oranges, plucked at the peak of perfection, and squeezed within a mere 24 hours to create that pure 100% juice we all know and love.
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The company unveiled this temporary rebranding at the Consumer Electronics Show (CES) in Las Vegas, of all places. CES being a tech-focused event, often buzzing with discussions about AI, the contrast between ‘Tropcn’ and the high-tech surroundings at CES is, well, a bit of a juicy surprise.
Image via Tropicana
In an era where consumers are increasingly seeking healthier products, this citrusy makeover is Tropicana’s way of reminding us of the natural goodness packed into every bottle.
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Beyond CES, Tropicana has hidden bottles of ‘Tropcn’ across participating Kroger Family of Stores nationwide. If you spot one of these elusive bottles in the wild, scan the code, submit it to the dedicated Tropcn website, and you could find yourself sipping on sunshine in the original orange juice state, Florida.
[via Fox Business and CNN, images via Tropicana]
by rrollins
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