Image via Mischief @ No Fixed Address
Eos is lathering up on security now that men have discovered its Vanilla Cashmere Body Lotion, leaving women high and dry from their personal stash.
The product already has a cult following, but it’s now getting more attention from a diverse demographic on TikTok after user Kevin White said he used it and got compliments for it.
#stitch with @maiphammy EO vanilla cashmere lotion
♬ original sound – Kevin White ✨
It’s a win for the personal care brand but spells trouble for women, who may struggle to get their hands on a bottle next time they’re at the store. This scarcity mindset might be even closer to home, as not even their own vanilla-scented lotions are safe.
Image via Eos
To that end, Eos has teamed up with advertising agency Mischief @ No Fixed Address to design a ‘Lotion Lock’. Dotted with letters, numbers, and adorable icons and fixed to the neck of bottles, this combination lock will keep its contents safe from intruders.
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The Lotion Lock remains a concept, but Eos fully intends to bring it to the table. Those keen on obtaining the lock can register their interest on the dedicated site, where they’ll potentially acquire a bottle of the much-coveted Vanilla Cashmere Body Lotion while the brand finalizes the locking mechanism.
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[via Ad Age and The Stable, images via various sources]
by rrollins
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