Image via Kellanova / PR Newswire
In a unique fusion of sports and culinary delight, the winning team of the upcoming Pop-Tarts Bowl will be treated to a novel prize: the first-ever Edible Mascot.
As part of the snack brand’s fresh approach to College Football, where it redefines game-day rituals, victors can expect more than the traditional accolades of a Championship Trophy and bragging rights.
Image via Kellanova / PR Newswire
In a move that blends celebration with flavor, the winning team will be awarded an edible version of the game’s mascot to bring about a new dimension to the football celebrations.
The brand recently unveiled its new creative direction, spotlighting the ‘Agents of Crazy Good’. As such, the Pop-Tarts Bowl Mascot is a real-life embodiment of this campaign.
Throughout the game, the mascot will engage with fans, adding an interactive element to the stadium experience.
When the final whistle blows, the mascot will transform into a unique snack, providing a tangible and tasty reward for the winning team.
View this post on Instagram
Heidi Ray, the senior director of marketing at Pop-Tarts, emphasized the brand’s dedication to exceptional flavor experiences.
“For 60 years, Pop-Tarts has sacrificed everything in the name of Crazy Good flavor, so why wouldn’t that include our beloved Football Mascot, too?”
[via USA Today and CBS Sports, images via Kellanova / PR Newswire]
by rrollins
Recent Comments