Video screenshot via Dunkin’
“Grab the one thing that everyone’s lovin’. And as it happens, they come by the dozen. Everybody loves a donut.”
Dunkin’s original jingle could soon become the song of the festive season, as the confectionary chain recently unveiled a merry tune to accompany its Christmas-focused advertisements.
Created in collaboration with creative agency Leo Burnett, director Henry-Alex Rubin was tasked with capturing the rare peek from the treats’ point-of-view.
“The world’s got you feeling glazed over. Sprinkle some love all around. Just climb your way up, outta that hole, and you’ll be the taste of the town.”
The catchy tune continues into an addictive earworm as viewers see everyone from Santa to children reach into the box for a bite of that sweet goodness.
[via Muse by Clio and LBB Online, cover image via Dunkin’]
by rrollins
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