Burger King Turns To AI To Conjure Up Terrifying Posters

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Images via Buzzman Paris

Burger King in France is sinking its teeth into people’s fear of the ever-morphing monster that is artificial intelligence with a series of posters that might make your skin crawl.

Conjured up by advertising agency Buzzman Paris and published on Halloween on the fast-food chain’s social media channels, the freakish A.I.LLOWEEN campaign is possessed by a creature potentially “scarier than monsters and ghosts,” the agency describes—and, we reckon, a clown (wink).

Using prompts like “a woman eating a burger” and “a man eating in a Burger King,” the brand created a discomfiting film, alongside posters of patrons with extra hands, tongues, and teeth (all the better to eat Whoppers with, though!) as well as missing fingers.

 

Images via Buzzman Paris

We hope that’s ketchup.

 

 

 

 

 

 

 

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[via Ads of Brands and Ads of the World, video and images via Buzzman Paris]