Image via Who Gives a Crap
Since entering the public domain, A.A Milne’s Winnie-the-Pooh has found himself at the center of horror movies and games. Now, in a slightly more chilling reimagining of everyone’s favorite Hunny-loving bear, Pooh and his friends find themselves in a deforested Hundred Acre Wood.
Enter Who Gives a Crap, an unconventional toilet paper brand known for its commitment to environmental causes. Winnie-the-Pooh: The Deforested Edition is here to highlight how something as simple as toilet paper may not only leave a dent in an environment but also render creatures homeless in their own natural habitats.
Image via Who Gives a Crap
Fans of the original rest assured that the story’s essence remains unaltered. Pooh and his pals still embark on heartwarming adventures in the Hundred Acre Wood. However, The Woods are depicted as a victim of environmental degradation, with their lush trees felled to meet the demands of the traditional toilet paper industry.
According to the company, a million trees are being cut down and turned into toilet paper daily.
Image via Who Gives a Crap
Who Gives a Crap has also produced physical copies of the book without harming a single tree. Its production process relies on renewable energy and maintains a carbon-neutral footprint. The pages are crafted from 100% post-consumer recycled paper and board, while the cover materials boast 100% cotton EU REACH certification.
Who Gives a Crap partnered with Ostrom Climate’s programs to further its eco-conscious endeavors. Together, they meticulously calculated and offset all emissions from sourcing, production, and recycling of waste related to this unique edition.
Image via Who Gives a Crap
As of right now, copies are currently sold out on Who Gives a Crap’s website. However, a free e-book version is available for those in the US to read.
[via The Dieline and Express, images via Who Gives A Crap]
by rrollins
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