Image via Nothing
Nothing, the disruptive technology brand behind the minimalist Phone 2, has made its first appearance at the London Design Festival 2023.
From initial mood boards to hands-on mockups, the event promised to unveil the meticulous process that transforms innovative ideas into reality.
Image via Nothing
Nothing is on a mission to bring the fun back into technology, and ‘From Studio to Store’ offered a behind-the-scenes look at how it’s achieving just that.
In addition, the brand teamed up with luxury label Tom Dixon to host an exclusive London Design Festival party.
This invite-only event focused on the theme of ‘hypermobility’, where guests were encouraged to explore a series of specially curated rooms in the Tom Dixon studio space.
Image via Nothing
Participants got up close and personal with the Phone 2 and the Ear (2). These second-generation products were displayed at an exclusive pop-up within the studio.
For those who were unable to make it to the exhibition, fret not. The company has offered up sneak peeks of the setup so more fans can gain an insight into its inner workings. Take a look below.
Image via Nothing
Image via Nothing
Play Product Designer in Nothing Store Soho where our team have recreated our design studio. From mood boards to mock-ups, you’ll go behind the scenes of a brand on a mission to make tech fun again.
16 – 23 Sep
Nothing Store Soho
4 Peter St, London W1F 0AD#LDF23 @L_D_F pic.twitter.com/pEM995Dq6t
— Nothing (@nothing) September 8, 2023
[via Hypebeast and London Design Festival, images via Nothing]
by rrollins
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