Hellmann’s has launched the world’s first mayo-dispensing bow tie, the BYO Bow, blending fashion and flavour in a cheeky campaign by Thinkerbell. Designed by Melbourne label Reigner and fronted by NRL star Kalyn Ponga, the rhinestone-studded accessory lets wearers squeeze out Hellmann’s mayonnaise in style. The campaign responds to research showing 19% of Australians secretly […]
November 21, 2025
Eminem has filed a legal challenge against Australian beach umbrella brand Swim Shady, claiming its name is too similar to his iconic Slim Shady persona. The rapper argues that the brand’s U.S. trademark could mislead consumers into thinking he’s affiliated with the company. His team cites longstanding trademark rights dating back to 2001 and warns […]
November 20, 2025
TikTok is rolling out a new Time and Well‑being hub that replaces its old screen time page with tools designed to support mindfulness and healthier digital habits. Features include an affirmation journal with over 120 cards, a sound machine offering calming audio, and guided breathing exercises. Users can also take part in gamified missions like […]
November 20, 2025
Timberland and Sega have teamed up once again, this time spotlighting Shadow the Hedgehog in a limited-edition fashion collaboration. The centerpiece is Timberland’s iconic 6-Inch Premium Waterproof Boot, reimagined in black leather with bold red accents to reflect Shadow’s signature look. Complementing the footwear, the capsule includes hoodies and tees featuring Shadow-inspired graphics, blending Timberland’s […]
November 19, 2025
Anti Social Social Club reunites with Sanrio for a Winter 2025 capsule that wraps streetwear cool in cozy, kawaii flair. The limited-edition collection, launched November 15, features Hello Kitty, Kuromi, My Melody, Pochacco, and Cogimyun across graphic tees, hoodies, flannels, and more. With prices ranging from $45 to $129 and sizes XS to 2XL, the […]
November 18, 2025