Volvo’s ‘Come Back Stronger’ marks its first AI-generated brand film, redefining automotive advertising by focusing on storytelling rather than showcasing a car. Launched in Saudi Arabia and created by Dubai-based Lion Creative, the 44-second ad features symbolic imagery—intimate close-ups, desert runners, and evocative moments—woven together by a stirring Arabic voiceover about perseverance. AI tools like […]
March 8, 2025
Banana Republic, in collaboration with Warner Bros. Discovery Global Consumer Products, has launched a limited-edition capsule collection inspired by HBO’s “The White Lotus.” The 24-piece collection, featuring men’s and women’s apparel and accessories, captures the spirit of adventure with rich hues and premium fabrics. Patrick Schwarzenegger and Shanina Shaik star in the campaign, embodying the […]
March 8, 2025