Kleenex has partnered with Bowel Cancer Australia to launch the ‘Check Your Poo’ campaign, turning toilet paper into a tool for early cancer detection. The initiative aims to break taboos around bowel health by printing awareness messages directly onto loo rolls, encouraging Australians to check for symptoms. With Australia having one of the highest rates […]
June 9, 2025
Bravest Studios and CANYAON have introduced the Mossy Rock Shoe, a sneaker that blurs the line between fashion and sculpture. Designed to resemble a weathered stone, the shoe features hand-painted moss textures and a rugged, canyon-inspired aesthetic. Crafted from lightweight EVA foam, it offers both comfort and avant-garde design. The interior contrasts with a buttery […]
June 7, 2025
Timbaland has introduced TaTa, his first fully AI-generated artist, through his new venture Stage Zero. The virtual pop star represents a new genre called A-Pop (Artificial Pop), blending AI-generated music with human creativity. Timbaland, who is also a strategic advisor for Suno, an AI music tool, believes AI-driven artists like TaTa will redefine the industry. […]
June 7, 2025
The National Trust removed A Virtuous Woman, a textile artwork displayed at Hardwick Hall, after visitors tampered with it. The piece, created by Layla Khoo, invited participants to stitch names of inspirational women. JK Rowling’s name appeared multiple times but was altered by others. Feminist campaigner Jean Hatchet publicly unpicked the stitching that covered Rowling’s […]
June 7, 2025
Maybelline New York has unveiled a futuristic campaign for its Lash Sensational Sky High Mascara, featuring aespa’s Ningning as its newest brand ambassador. Directed by Melody Maker, the high-energy spot transports viewers to a hyper-futuristic New York City, blending bold CGI, high fashion, and K-pop star power. The campaign highlights Maybelline’s commitment to individuality and […]
June 6, 2025
Heineken 0.0 has joined F1 The Movie as an official partner, embedding its alcohol-free message into the high-speed world of Formula 1. Starring Brad Pitt and Damson Idris, the film showcases Heineken 0.0 in a pivotal scene where Idris’ character enjoys the beverage, flipping expectations when Pitt’s character takes the wheel instead. Directed by Joseph […]
June 6, 2025