Category: marketing

Most people think of Reddit as a place for memes, late-night debates, and rabbit holes you regret falling into at 3 AM. But for one small tech company, Reddit wasn’t just entertainment—it became the turning point for their business growth. The Struggle Before Reddit Meet BrightTrail, a mid-sized SaaS startup selling project management software. They […]

August 20, 2025

Search as we know it is changing. Once upon a time, it was all about SEO—keywords, backlinks, and meta tags. But AI search engines like ChatGPT, Perplexity, Bing Copilot, and Google’s AI Overviews don’t rank. They quote. That means if your content isn’t AI-citable, you’re invisible. Welcome to AEO (AI Engine Optimization) and GEO (Generative […]

August 18, 2025

Introduction: The Power of Location in Mobile Marketing Why location-based marketing matters In today’s mobile-first world, consumers expect personalized and relevant experiences. Location-based marketing allows businesses to connect with customers at just the right moment—when they’re nearby, in-store, or even walking by. Current trends in mobile automation and user behavior Mobile users are more likely […]

May 27, 2025

Rather than focusing solely on ranking links in search results, AEO is all about crafting content that provides direct, concise answers to real user questions—so AI assistants surface your answers as rich snippets, chat responses, and voice replies. 🚀 Why AEO Matters Right Now 🛠 Key AEO Strategies 🏅 Putting AEO to Work for Your […]

May 22, 2025

In the fast-paced world of social media, staying stuck in last year’s strategies is like showing up to a Pittsburgh pierogi festival with a spoon—you’re not ready. 😅 At Assuage Tech Group, we help small and medium-sized businesses across Pittsburgh and beyond make sense of the chaos—and turn clicks into customers. Let’s break down the […]

May 21, 2025

In today’s digital landscape, search engine optimization (SEO) has become an essential component of successful online marketing strategies. As the competition for visibility intensifies, marketers and businesses alike are increasingly turning to innovative solutions to enhance their SEO efforts. One such solution is the integration of artificial intelligence (A.I.) in keyword research and optimization. “How […]

November 11, 2024

The Evolving Role of Web Designers In 2024 As we look ahead to the 2nd half of 2024, the role of web designers is undergoing a significant evolution due to the increasing integration of artificial intelligence (AI) in the field. With AI-powered SEO tools becoming more prevalent, web designers can optimize websites more efficiently than ever. […]

April 21, 2024

Neuromarketing: The Key to Unlocking Customer Loyalty in a Noisy Market:   In today’s competitive and noisy market, brand loyalty is more important than ever. With a plethora of options available to consumers, businesses are constantly vying for their attention and loyalty. This is where neuromarketing comes in – the key to understanding and unlocking the […]

November 21, 2023

Can You Do Digital Guerilla Marketing In The Digital Age? So, if you’re ready to ditch the traditional marketing playbook and embrace the rebellious spirit of digital guerrilla tactics, then buckle up and get your small business ready to disrupt the status quo. In the digital landscape, creativity and ingenuity are the keys to success, […]

November 8, 2023

Welcome to the digital age, where irony, memes, and instant gratification reign supreme. In this era, we have witnessed the rise of social media influencers, the fall of BlackBerry, and the birth of a thousand different filters. But one thing that remains constant amidst all the chaos is the unrelenting power of social media. Nowadays, […]

November 6, 2023

TikTok Shop, the rebel of the e-commerce world, has stormed onto the scene, leaving traditional platforms trembling in its wake. With its unparalleled ability to turn obscure products into viral sensations, TikTok Shop has become a formidable threat to the established order. Gone are the days of predictable online shopping experiences; now, users flock to […]

October 12, 2023

What is Neuromarketing?   Neuromarketing is a field that combines neuroscience and marketing to understand how consumers make decisions, respond to marketing stimuli, and engage with brands. It involves using brain imaging, biometrics, and cognitive psychology techniques to study the neurological and cognitive processes underlying consumer behavior. By leveraging insights from neuroscience, neuromarketing aims to uncover […]

September 28, 2023

How do you get people to buy a product? It’s a lot harder than it sounds, and there aren’t any quick fixes. In fact, most companies spend millions of dollars on web design and marketing every year without seeing the results that they want. But there is one thing that marketers can do—and it doesn’t […]

September 27, 2023

E-commerce is a great way to sell your products, but it’s important to remember that customers are buying with their brains and not just their eyes. If you’re trying to make an emotional connection with your customers, then you need to tap into the power of neuromarketing. This approach uses psychological triggers from our subconscious […]

September 26, 2023