Image via Memac Ogilvy A sofa by Cézanne? A bookcase by Munch? IKEA is betting that a second look can turn flat-pack familiarity into something closer to a gallery moment. In a new campaign titled Affordable Masterpieces, the retailer is inviting audiences in Saudi Arabia and Bahrain to see its most recognizable designs not as […]
January 23, 2026
OpenAI is shifting away from self‑reported age checks by introducing an automated age‑prediction system across ChatGPT consumer plans. This new safeguard, rooted in the Teen Safety Blueprint and Under‑18 Principles, aims to proactively protect younger users without requiring manual settings. The system uses non‑sensitive signals to estimate whether an account likely belongs to someone under […]
January 22, 2026
Dove has partnered with Netflix and Shondaland’s Bridgerton to debut the “Let Them Talk” campaign ahead of the show’s fourth season. The initiative blends Dove’s mission to challenge restrictive beauty standards with Bridgerton’s Regency‑era storytelling, positioning real beauty as the talk of the ton. Using witty nods to gossip culture, the campaign reframes beauty conversations […]
January 21, 2026