Balenciaga has joined forces with SEGA for a limited-edition fashion collection built around Sonic the Hedgehog and the gaming company’s arcade history. The lineup includes T-shirts, bomber jackets, hoodies, caps, and Japan-exclusive pieces, with graphics that remix SEGA branding and Sonic imagery through Balenciaga’s visual style. The Aoyama flagship in Tokyo also features vintage SEGA […]
October 8, 2026