Haribo has partnered with Jennie of BLACKPINK to release Ruby Hearts gummies, a collectible candy drop available exclusively at Target. The sweet‑and‑sour strawberry treats come in heart shapes and Jennie’s signature ruby‑red hue, echoing the bold aesthetic of her album Ruby. Each 8oz bag is designed as both a snack and a fan keepsake, blending pop culture with Haribo’s playful brand identity. Jennie described the collaboration as a “full‑circle moment,” while Haribo highlighted its mission to spread joy through creative partnerships.
by rrollins
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