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SEO Forecasting Techniques to Prove Worth to Clients and Stakeholders

by rrollins, September 28, 2022

Let’s face it: convincing stakeholders and clients that SEO will be effective in growing their businesses can be challenging, to say the least. Many times, business owners don’t understand the value of search engine optimization and how to measure the ROI of their investments in this key digital marketing tactic. Here are five techniques you can use to forecast the value of SEO to those who want tangible results, not just good intentions and abstract projections into the future.

1.     An introduction to organic search

SEO is a broad topic, but the most important aspect for business owners is that it is free. Organic search refers to the ranking on sites like Google or Bing based on what people are searching for. SEO includes everything from web design, link building, and content marketing with the goal of making your site more visible in organic search results. All these things should be done to make your site more visible in organic search results.

 organic search

These include web development and SEO, which refer to how well you’re optimized as well as how quickly your site loads. Web Design incorporates elements such as color palette, typography and layout. These three aspects work together when designing an attractive site that will rank high in organic search results. Web Development entails creating sites that function smoothly and load quickly, Web Design pertains to color scheme, typography, text size etc., and SEO is the process by which web developers optimize their site, so it ranks higher than competitors’ in organic search engine results. The goal of all these processes is to create an engaging website that will attract customers while also remaining user-friendly.

2.     An introduction to organic search engine optimization (SEO)

SEO is a term used for the process of improving the ranking of a website on search engine result pages (SERPS) such as Google, Bing, or Yahoo. SEO can be done by increasing the number and quality of links pointing to the website from other websites or from social media platforms such as Facebook or Twitter. SEO can also be done by writing content that will rank well in search engine results pages in order to increase traffic towards your site. This post discusses forecasting techniques that could prove the value of SEO work for clients and stakeholders, such as Web Designers, Web Developers, etc., who may not have experience with it. 

organic search engine optimization (SEO)

If you know how SEO works and how you want your website to rank then this would be something to share during stakeholder discussions with all relevant parties involved. If you are looking for new web design projects, then it would behoove you to do research on SEO opportunities available before pitching a new web design project to a client. SEO is an integral part of any web design project so if you don’t know about SEO before embarking on a web design project, you’re going to lose out. There are countless SEO services out there and they’re really easy to find online.

 

3.     Ranking Factors – What Matters

As web developers, our job is to provide value for our clients by using SEO techniques to prove the worth of their investment. It’s up to us as professionals to educate our clients on what factors are important in ranking organic search results. This includes focusing on content strategy, keyword research, link-building campaigns, and conversion rate optimization. This will help them increase revenue while improving their brand awareness. Here are some other strategies you can use when pitching SEO services to your clients:

1. Unique Ways to Prove The Value Of SEO To Clients & Stakeholders – As web developers, our job is to provide value for our clients by using SEO techniques to prove the worth of their investment. It’s up to us as professionals to educate our clients on what factors are important in ranking organic search results.

 2. Conduct A Competitive Analysis – There’s a lot that goes into making sure you’re well positioned with your potential client before starting a project together. One way to make sure you have all the information necessary is conducting a competitive analysis. What this entails is looking at three to five competitors’ sites to see how they rank organically for keywords related to their industry.

From there, we make note of any commonalities between these sites, such as content topics or web development tactics used. When finished comparing these sites, we look at how they’ve ranked organically in Google and where they rank on page one of the SERPs (Search Engine Results Page). Armed with this data, we’ll know if SEO services are going to be necessary or if we can skip right ahead because SEO has already been done or was never needed at all due to high rankings through offsite factors like social media shares.

Ranking Factors – What Matters

Tools for forecasting organic traffic growth

– Search engine optimization tools, such as SEMrush, SpyFu, and Marketing Grader.

– Web design tools, such as Google Analytics or CrazyEgg. – Social media management tools like Hootsuite or Sprout Social.

– Competitive intelligence tools that analyze your competitors’ SEO strategy for insights about what tactics may be working for them. SEO forecasting can also help you determine when to do outreach activities with influencers in your niche. It’s important to balance SEO forecasting with other forecasts including web design and competitive intelligence because they can provide different data points on what may drive traffic or rank on the first page of Google search results. For example, SEO forecasts are more focused on ranking positions in search engines rather than analyzing web design elements. Web design is an important part of SEO forecasting because it helps clients understand how their site will look from a user perspective. Designers use web design software to show clients how a page will look on a desktop or mobile device, so they’re able to make decisions about layout, colors, text size and typeface before actually building it. Web designers often have access to analytics software that monitors website visitors and provides metrics such as bounce rate (how many people only visit one web page) which are good indicators of how well the site is performing in terms of conversion rates.

4.     Finding your way around Google Analytics

Web Design is an integral part of SEO. Google Analytics is a free service that can help you learn about how your site’s users interact with it. Google Analytic doesn’t just track website visits; it offers robust tools for Web Design, SEO, search engine optimization, conversion rates, statistics, as well as plenty more analytical data. Once you’ve created a property in Google Analytics, there are several ways to go about exploring your Web Design data on the dashboard: The Audience tab lets you see what your site looks like from the user’s perspective. The Content tab allows you to drill down into what pages people are viewing and where they’re coming from (i.e., Web Design). The Behavior tab helps you understand what people do when they arrive at your Web Site by revealing their activity over time (i.e., SEO). Frequently

Google Analytics

Asked Questions (FAQs) –

Q. What Is SEO?

A. SEO stands for Search Engine Optimization, which is the process of affecting the visibility of a Web Site or a Web page in a search engine’s unpaid results—often referred to as natural, organic, or earned results—which depend on both relevance and prominence. A successful SEO campaign often involves both technical adjustments to webpages such as meta tags and keywords density, as well as content development & promotion aimed at attracting links from other sites(SEO Campaign). Web Design should be incorporated in SEO campaigns because it can be difficult for potential customers to find a Web Site if the design is unappealing or too difficult to navigate through. SEO campaigns need Web Design because its necessary for potential customers to find them.

 

5.     How do you measure the value of organic traffic?

Organic traffic refers to all types of visitors that come from search engines. There are two primary ways to measure the value of organic traffic. One is by looking at the conversion rate, or how many people have completed a desired action (e.g., making a purchase) after visiting your site from an organic source. The other is by looking at the cost per conversion, which divides the total cost for a campaign by the number of conversions it drove. So if you’ve spent $1,000 on an online advertising campaign and generated 100 conversions with that money, then the cost-per-conversion would be $10. On the flip side, if you spent $5,000 on an advertising campaign but only received 20 conversions in return, then your cost-per-conversion would be $200.

value of organic traffic

When measuring the effectiveness of an SEO campaign, many business owners will use this type of measurement. They’ll look at the change in traffic before and after investing in their organic efforts. For example, they might see a 50% increase in organic traffic over time and attribute those results to the success of their investments into improving their website’s ranking with Google and Bing algorithms through quality content marketing practices.

A more quantitative way to measure an SEO strategy’s effectiveness is through ROI (return on investment). You’ll want to know what costs were incurred due to paying for ads versus what was invested into boosting rankings through high-quality content creation or link building campaigns. You can calculate ROI by dividing your total returns minus your costs by your original investment amount.

6.     How do you prove the value of SEO?

SEO is one of the most misunderstood marketing tactics out there. People see it as a way for website owners to rank higher in Google, but that’s only part of the picture. The true value is found in all of the benefits you can’t see coming from behind-the-scenes, such as increased rankings on other search engines and discovery on social media platforms. We’ll explore how you can use forecast techniques to show clients and stakeholders just how valuable an investment in SEO or digitial marketing could be for their company. First, we need to establish some common ground when we talk about SEO.

Value of SEO

When someone asks What does SEO stand for? what do you say? Do they know anything about search engine optimization or search engine traffic? First off, I recommend starting with the basics: what does SEO stand for? When someone asks What does SEO stand for? I usually answer Search Engine Optimization. That usually gets them interested enough to ask more questions. Next question they’re likely to ask is What is search engine optimization?. They may also ask things like: What are some things search engines look at when ranking websites? What are some different types of SEO ranking factors? Do we want our keywords to appear near or at the beginning of our title tag or meta description? How important are backlinks versus social media shares? And so on. These questions demonstrate a person’s level of knowledge about SEO which will help me determine how much education they will require before they fully understand the value of SEO and why it should be done by an expert rather than attempted by themselves. A lack of understanding would lead them to question the ROI (return on investment) which is something we want to avoid!

7.     How do you forecast future traffic from past data?

forecast future traffic

There are two main ways to forecast future traffic from past data. The first is the correlation approach, which measures growth from one period to the next. This method does not consider external factors that might affect your website, so it can be misleading. The other forecasting technique is called a regression analysis, which considers external factors and trends. For example, if your website has grown by 400% over the last three months as well as an increase in search engine optimization (SEO), then you can predict that there will be an increase in traffic at least 25% or more in the coming quarter. A good SEO company should have a strong marketing plan in place that uses search engine optimization services, web development skills and strong web design skills. Web design refers to how your content appears on screen and web development refers to coding behind the scenes of the site. Search Engine Optimization services refer to how you rank in search engines like Google based on what people type into their search bars. A good SEO company would provide all three services so they know they’re ranking high for keywords that are relevant to their audience and produce quality results every time they optimize their pages for search engines. When looking for an SEO company, make sure they are specialists in search engine optimization because this area is different than Web Development and Web Design.

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