I suspect you’ve had this happen to you before: Customer signs up and makes a purchase. And then, they promptly disappear forever. They don’t come back. They don’t even make another purchase. If only those customers could be chained to the checkout page, right? Well, there are a ton of things you can be doing on your e-commerce website to ensure that doesn’t happen. Here are 5 tricks that work really well for other stores (and if not these exactly, then something similar).
Here are 5 tricks you can use to help increase customer retention on your site:
1. Provide a live chat service for customers who have questions.
Provide a live chat service for customers who have questions. Did you know that the average human attention span is just eight seconds? No wonder so many shoppers abandon their e-commerce carts! But what if their concerns could be addressed before they even have time to think about leaving your site? Assuage Tech Group e-commerce website development department stresses the improtance of live chat services let customers get instant answers to their questions, which can remove the primary reason people abandon purchases. And it doesn’t take much: even just a human voice on the other end of an instant messaging window can be enough to significantly reduce cart abandonment rates on your site.
2. Email customers when their favorite products are on sale.
Email your customers when their favorite products are on sale. Sending your customers emails that feature their favorite products makes them feel special. It’s a win for them – they get an email tailored to their needs, which means more sales. A win for you – you can impress the recipient and make them appreciate you more for having the foresight to know what they like, and show that you care about their happiness. And if those aren’t enough reasons, there’s also the fact that these emails will almost always result in an increase in sales!
3. Offer referral discounts as an incentive to bring in more business.
The best way to get new customers is to make a great impression on the ones you already have, and a referral program helps you do that. When you give your existing customers an incentive to bring in new people, they become invested in your success. In return, they get discounts or other rewards that make them more likely to return to your store themselves. You can promote this program by adding it as a tab on your shop’s Facebook page or by advertising it on your website.
4. Provide a FAQ section and contact information for customers who need help with their purchases.
This is a “no-brainer,” but it’s worth mentioning. If your customers can’t find an answer to their questions, they’ll be visiting your site less and less frequently. Try to anticipate the questions that your customers might have about your products, and then write them up on a separate page. For example, if you’re selling shoes, some common questions might be: What is the return policy? How long will it take for my shoes to ship? What size should I buy?
The more personalized you can make the experience, the better. Consider including a phone number or email address where customers can reach out directly. This is also a great way to build trust with your customers and make them feel like they’re interacting with a real person rather than just a company logo.
5. Include a “favorites” section on the website so that returning customers can easily find what they’re looking for.
One of the best ways to keep customers coming back to your site is by offering them a personalized experience. And one of the best ways to do that is by creating a “favorites” section on your website for each customer so that they can easily find what they’re looking for when they return to your site—and so that you can store their preferences and personalize their experience even more. Amazon does this by suggesting products related to previous searches, and eBay does it by prompting users to add items to their wish lists. Whatever method you choose, helping customers revisit their favorite products is sure to keep them coming back for more.
In conclusion, there are many ways to retain customers on your e-commerce site. Some of these methods work better than others, and for some businesses, some methods may be more effective than others. It’s simply a matter of testing certain tactics and seeing which ones result in greater customer retention. Do you have any suggestions for retaining customers in an online store? Let us know in the comments below!